Design Milk - "From London comes global design"
Daily Telegraph - "a masterpiece of practicality"
Business Insider - "I have discovered a few things over the years that make winter actually enjoyable"

Joe's design practice mixes aesthetics, business and technologies, focusing on creating consumer goods products. Separately, light and space as an artist (Rikkonii).

Joe developed a brand for 'downtime' (mahabis), designed a slipper and the supply chain to grow the product from 0 to 1m+ pairs as part of the UK’s fastest growing business.

Joe recently designed and launched a new bottle for sport & fitness (Busutto), and supported in 2021/22, the popular London/New York food brand TYME Food as Product and Creative Director (TYME Food).
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He works as a consultant with a small team (Conju Space) consulting to innovation leaders and has worked with venture studios in London (inc. Founders Factory) & Geneva.

Known for a refined, impactful and global aesthetic. His design has been featured in renowned press and won international design and innovation awards.

Ongoing research projects include 'A designers future duty', 7 areas of desire, manufacturing, experience, energy, partnerships, immersion, and practice.